What is SEO?


SEO gurus attest that SEO or search engine optimization is still one of the most efficient skills you need to master to boost organic traffic to your website. Right now, you might be wondering what it is, why you need it and how do you go about it. Here is a breakdown of the essentials of SEO.

What is SEO?

Basically, SEO or search engine optimization is both a discipline and an art. It utilizes search engines and search engine results to divert traffic to your website. So you also need to learn how search engines work.

How search engines work

Customers use search engines to find information to queries. They type keywords in the search bar and the search engines process these queries. They, then, browse through search results composing of lists of websites that provide information to their queries. Customers, then, click on these links and go through the websites.

Google, for example, caters to an average of 40,000 searches in every second. If you own or run a website, you want your website to be among the top search results provided by the search engine. This is equivalent to around 3.5 million searches in a day! If you are a smart businessman, you will find search engines a well of potential market to the products and services that you offer.

SEO: What it is and how it works

Everything, so far, sounds complicated. Luckily, SEO is your guide to maintaining your rank on these search engines.

Ideally, you want to be number 1 on the list of websites provided by these search engines where your audiences can easily find it. Getting to the top rank will give you the most probability of having your website link getting clicked at by search engine users. In brief, the top place increases your probability of getting more traffic to your website. If you own an online business, more traffic to your website equates to more potential purchasers.

But how do you get to top the rank among your competitors? Remember, thousands of websites are borne every day increasing the number of competitors and decreasing your chance to get to at least the first page of the search engine.

Second, search engines are smart. They carefully scrutinize and handpick the websites in their search results to ensure reliability, relevance and validity of the information that they provide to search engine users. Search engines such as Google rank the websites using complex algorithms. These algorithms look into a set of criteria to rank the sites. These include the following.

  • The use of keywords

The use of keywords in your content is very important. Keywords help identify your articles with your readers. If you use the right keywords, you are simply “speaking the language” of your readers. They can easily understand and relate with your content. If they appreciate your content, they will it easy to read and understand and thus, patronize your website every time they search for information on similar topics.

  • The design and structure of the website and its speed

Ideally, SEO should be incorporated in your website design and structure. An SEO-friendly site allows search engines and search engine users to easily understand your site. Your business model should be clear as search engines and users browse through your site. This increases the visibility of your site in search engines.

  • The number and quality of inbound links

Inbound links measure the relevance of your site. The number of clicked inbound links also marks your authority in certain niches. The more inbound links you have, the greater search engines score your website.

If you obtain the best score in these criteria, among the other criteria, then your website will be ranked 1st. Your rank may change every day and every week. You may rank 1st today and 10th the next week or vise versa depending on your performance.  If you continue to improve on these criteria, your rank will continue to rise. Otherwise, your website will be buried in the next pages decreasing visibility.

SEO is a discipline that utilizes best practices placing special attention to the criteria valued by search engines so that you can score best and rank top place. As a discipline, SEO is a technical process. It requires optimizing keywords in your content, building a search-friendly website and investing in inbound links.

There is more!

SEO is also an art. It requires creativity to entice audiences to your website. Quality content is the key to good SEO. The content of your website should be useful and valuable to the information-hungry internet users. The content of your website should contain helpful and relevant information to audiences in their day to day activities.

Note: You do not just want increasing number of visitors. You want increasing attention and increasing loyalists to your website. AIM FOR QUALITY!